Course Overview
Why Choose This Course?
Everything you need to become successful
Expert Trainers
Learn from industry professionals with years of experience
Industry Certificate
Get certified and boost your career prospects
Course Curriculum
Comprehensive modules designed for complete learning
Digital Marketing Introduction & Scope Traditional vs Digital Marketing Digital Marketing Modules Customer Journey: AIDA & TOFU/MOFU/BOFU Buyer Persona & Target Audience Digital Marketing Terminology: CPC, CTR, CPA Branding & Brand Identity Social Media Platforms & Online Presence Niche Selection & Competitor Research
Canva Interface & Tools Posts, Stories, Thumbnails & Reels Fonts, Colors, Brand Kit, Layouts & Grids Practical: Social Media Post Creation Copywriting Fundamentals Audience Psychology, Pain Points & Desire Mapping AIDA & PAS Copywriting Frameworks Headlines, Hooks & CTAs Social Media Writing & Content Planning
Social Media Optimization (SMO) Facebook & Instagram Optimization Profile SEO, Hashtags & Posting Strategy Content Pillars & Social Media Calendar Performance Metrics & Strategy Review Meta Ads Manager & Scheduling Tools Campaign Objectives & Placements Ad Policies & Creative Strategy Lead Generation, Optimization & Scaling Influencer Marketing, ORM & High-Intent Platforms
SEO Fundamentals & How Google Works Search Intent & Keyword Research On-Page SEO & Content Optimization Image SEO & Internal Linking Off-Page SEO & Backlinks Ethical Link Building & Competitor Backlink Analysis Technical SEO, Robots.txt & Sitemap Local SEO & Google Business Profile Page Speed, Core Web Vitals & Mobile SEO Complete Website SEO Audit & Review
Paid Ads Fundamentals Meta Ads Manager Account Setup Campaign Types & Funnel Mapping High-Converting Ad Creatives Google Ads Fundamentals Search Ads Campaigns Keyword Match Types Ad Extensions & Quality Score Google Search Console Campaign Setup
WordPress Fundamentals Themes, Plugins, Pages & Menus Elementor Basics Landing Page Creation Forms & Lead Capture Marketing Automation & Chatbots ManyChat Interface & Practice Instagram Automation WhatsApp Automation & WhatsApp Business Complete Chatbot Journey
Email Marketing Fundamentals Marketing Automation Lead Magnet Creation Audience Segmentation Email Sequence Writing Practical: Welcome Email Sequence GA4 Interface & Setup Events & Conversions Traffic Sources & Behavior Analysis Funnels & GA4 Reports
YouTube Foundation & Channel Setup Content Planning & Script Writing YouTube SEO Video Creation, Editing & Uploading Monetization & Data-Driven Content Creation YouTube Ads & Advanced Growth Live Campaign Practical Monthly Performance Report
Digital Marketing Resume Creation Portfolio Website Development Case Study Writing Interview Preparation Client Handling Skills Portfolio Website Practical Campaign Creation Website & SEO Review Final Project Presentation Final Viva & Presentation
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