Introduction to Digital Marketing & Scope Traditional vs Digital Marketing Digital Marketing Modules Customer Journey: AIDA & TOFU/MOFU/BOFU Buyer Persona & Target Audience Digital Marketing Terminology: CPC, CTR, CPA Branding & Brand Identity Social Media Platforms & Online Presence Niche Selection & Competitor Researc

Canva Interface & Tools Social Media Posts, Stories & Thumbnails Fonts, Colors & Brand Kit Layouts, Grids & Frames Reels Editing in Canva Practical: Create Social Media Posts Copywriting Fundamentals Audience Psychology, Pain Points & Desire Mapping AIDA & PAS Copywriting Frameworks Headlines, Hooks & CTAs Social Media Content Planning & Weekly Execution

SMO Introduction Facebook & Instagram Optimization Profile SEO & Hashtags Posting Strategy & Content Pillars Social Media Calendar Performance Metrics & Strategy Review Meta Ads Introduction Meta Planner & Scheduling Tools Ad Objectives & Placement Basics Ad Policies & Creative Strategy

Meta Ads Performance Optimization Ad Creative Optimization Lead Generation Ads Scaling Facebook Ads Converting Views into Leads & Customers Influencer Marketing Strategic Audit & Online Reputation Management Quora & Reddit for High-Intent Marketing Practical: Create & Test Ad Campaigns

SEO Fundamentals & How Google Works Search Intent & Keyword Research On-Page SEO Image SEO & Internal Linking Content Optimization Off-Page SEO & Backlinks Good vs Bad Backlinks Ethical Link Building Competitor Backlink Analysis Real-World Off-Page SEO Execution

Technical SEO Fundamentals Robots.txt & Sitemap.xml Directory Submission & Social Bookmarking Local SEO & Google Business Profile Page Speed & Core Web Vitals Mobile SEO & Responsive Design Website SEO Audit SEO Review & Testing Google Business Profile Management

Paid Ads Fundamentals Meta Ads Manager Account Setup Campaign Types & Funnel Mapping High-Converting Ad Creatives Google Ads Fundamentals Search Ads Campaigns Ad Extensions Quality Score Google Search Console & Campaign Setup

WordPress Fundamentals Themes & Plugins Pages & Menus Elementor Basics Landing Page Development Forms & Landing Pages Marketing Automation & Chatbots ManyChat Interface & Practice Instagram Automation WhatsApp Automation & WhatsApp Business Complete Chatbot Journey Practical