Digital Marketing Introduction & Scope Traditional vs Digital Marketing Digital Marketing Modules Customer Journey: AIDA & TOFU/MOFU/BOFU Buyer Persona & Target Audience Digital Marketing Terminology: CPC, CTR, CPA Branding & Brand Identity Social Media Platforms & Online Presence Niche Selection & Competitor Research
Canva Interface & Tools Posts, Stories, Thumbnails & Reels Fonts, Colors, Brand Kit, Layouts & Grids Practical: Social Media Post Creation Copywriting Fundamentals Audience Psychology, Pain Points & Desire Mapping AIDA & PAS Copywriting Frameworks Headlines, Hooks & CTAs Social Media Writing & Content Planning
Social Media Optimization (SMO) Facebook & Instagram Optimization Profile SEO, Hashtags & Posting Strategy Content Pillars & Social Media Calendar Performance Metrics & Strategy Review Meta Ads Manager & Scheduling Tools Campaign Objectives & Placements Ad Policies & Creative Strategy Lead Generation, Optimization & Scaling Influencer Marketing, ORM & High-Intent Platforms
SEO Fundamentals & How Google Works Search Intent & Keyword Research On-Page SEO & Content Optimization Image SEO & Internal Linking Off-Page SEO & Backlinks Ethical Link Building & Competitor Backlink Analysis Technical SEO, Robots.txt & Sitemap Local SEO & Google Business Profile Page Speed, Core Web Vitals & Mobile SEO Complete Website SEO Audit & Review
Paid Ads Fundamentals Meta Ads Manager Account Setup Campaign Types & Funnel Mapping High-Converting Ad Creatives Google Ads Fundamentals Search Ads Campaigns Keyword Match Types Ad Extensions & Quality Score Google Search Console Campaign Setup
WordPress Fundamentals Themes, Plugins, Pages & Menus Elementor Basics Landing Page Creation Forms & Lead Capture Marketing Automation & Chatbots ManyChat Interface & Practice Instagram Automation WhatsApp Automation & WhatsApp Business Complete Chatbot Journey
Email Marketing Fundamentals Marketing Automation Lead Magnet Creation Audience Segmentation Email Sequence Writing Practical: Welcome Email Sequence GA4 Interface & Setup Events & Conversions Traffic Sources & Behavior Analysis Funnels & GA4 Reports
YouTube Foundation & Channel Setup Content Planning & Script Writing YouTube SEO Video Creation, Editing & Uploading Monetization & Data-Driven Content Creation YouTube Ads & Advanced Growth Live Campaign Practical Monthly Performance Report
Digital Marketing Resume Creation Portfolio Website Development Case Study Writing Interview Preparation Client Handling Skills Portfolio Website Practical Campaign Creation Website & SEO Review Final Project Presentation Final Viva & Presentation