Digital Marketing Introduction & Scope Traditional vs Digital Marketing Customer Journey: AIDA & TOFU/MOFU/BOFU Buyer Persona & Target Audience Digital Marketing Terminology Branding & Brand Identity Social Media Platforms & Online Presence Niche Selection & Competitor Research
Canva Interface & Tools Templates, Posts, Stories & Thumbnails Fonts, Colors & Brand Kit Layouts, Grids & Frames Reels Editing in Canva Color Theory & Color Wheel Canva Shortcuts Practical Social Media Design Projects
Photoshop Interface, Page Settings & Resolution Layers, Selections & Background Management Crop, Perspective, Slice & Frame Tools Retouching, Healing & Image Editing Masking, Brush & Eraser Tools Color Adjustments & Transformations Filters, Effects, Layer Styles & Blending Modes Video Frames & GIF Creation Photoshop AI Tools & Practical Projects
Illustrator Fundamentals & Artboard Setup Basic & Advanced Drawing Tools Gradients, Shapes & Realistic Designs Pathfinder, Transformations & Masks Typography & Text Effects Brushes, Mesh & Blend Tools 3D Design & Isometric Techniques Image Trace & Vector Illustration AI-Powered Illustrator Tools Cartoon, Landscape & Urban Design Final Portfolio Project
CorelDRAW Interface & Basic Drawing Tools Colors, Fills & Layers Text & Typography Image Editing & PowerClip Advanced Shape Editing & Creative Effects Logo Design & Vector Illustration Patterns, Textures & 3D Effects Perspective & Gradient Mesh Print-Ready Design & Export Brochure, Magazine & Layout Design UI/UX & Infographic Design
Premiere Pro Interface & Project Setup Timeline, Editing & Essential Tools Audio Import, Editing & Sound Effects Video Transitions & Special Effects Text Animation & Audio Synchronization Video Compression & Creative Editing Masking & Auto Masking Green Screen & Chroma Key Color Correction & Lumetri Color Professional Video Editing Projects
Copywriting & Audience Psychology AIDA & PAS Copywriting Frameworks Headlines, Hooks & CTAs Social Media Content Planning Facebook & Instagram Optimization Profile SEO & Hashtags Content Pillars & Social Media Calendar Performance Metrics & Strategy Review Meta Ads & Lead Generation
SEO Fundamentals & Search Intent Keyword Research & On-Page SEO Off-Page SEO & Backlink Building Technical & Local SEO Website SEO Audit Meta Ads & Google Ads Campaign Planning & Funnel Mapping Ad Creative & Performance Optimization
WordPress, Themes & Plugins Elementor & Landing Pages Forms & Lead Generation ManyChat & Chatbot Automation Instagram & WhatsApp Automation Email Marketing & Lead Magnets GA4, Events & Conversions Traffic, Behavior & Funnel Analysis
WordPress, Themes & Plugins Elementor & Landing Pages Forms & Lead Generation ManyChat & Chatbot Automation Instagram & WhatsApp Automation Email Marketing & Lead Magnets GA4, Events & Conversions Traffic, Behavior & Funnel Analysis
Dropshipping & Shopify Product Research & Pricing Fiverr, Upwork & LinkedIn Client Hunting Affiliate Marketing & Funnels YouTube Channel & Content Marketing Digital Marketing Resume Portfolio Website & Case Studies Client Handling & Interview Preparation Campaign, Website & SEO Projects Final Presentation & Viva
Dropshipping & Shopify Product Research & Pricing Fiverr, Upwork & LinkedIn Client Hunting Affiliate Marketing & Funnels YouTube Channel & Content Marketing Digital Marketing Resume Portfolio Website & Case Studies Client Handling & Interview Preparation Campaign, Website & SEO Projects Final Presentation & Viva